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Fordham MS Marketing Intelligence

Fordham University · Gabelli School of Business · New York City, United States
  • Full time
  • In person
  • Lincoln Center
18 min read · Published on October 10, 2026 · Updated on October 10, 2026
Minimum-plan totalINR 1.38 crore

Degree credits at current rates, 12 months of living, listed fees, insurance, SEVIS and visa; extra prerequisites excluded.

Tuition and feesUSD 88,028

latest 2026-27 rates

Credits36

Fordham graduate credits

Duration12 months

full-time planning route

Deadline19 March 2027 final round for applicants needing F-1 sponsorship

official cycle source

TestOptional

GMAT or GRE optional

EnglishIELTS 7.0

school-specific rule

What is the Fordham MS Marketing Intelligence?

Fordham MS Marketing Intelligence is a full-time 36-credit Master of Science for campus study at Lincoln Center. It centres on marketing strategy, consumer insight and analytics. Budget USD 144,049, roughly INR 1.38 crore for the minimum-credit route at the latest published rates. Fordham has not issued a 2027-28 price.

The degree moves through consumer behaviour, research methods, marketing analytics and marketing strategy. Its final assessed route follows the programme’s published applied or research option. Readers can compare that structure with your earlier study before treating the Fordham brand as sufficient reason to apply. The name doesn’t settle the comparison. This page is written for Fall 2027, while Fordham has not yet published 2027-28 tuition.

How much does the Fordham MS Marketing Intelligence cost for an Indian student?

The minimum-credit current-rate planning case is USD 144,049, about INR 1.38 crore. It combines Fordham’s latest 2026-27 charges, official New York living categories, health insurance, application where published, SEVIS and the F-1 visa fee. It doesn’t include assigned preparatory or foundation courses and is not a 2027-28 quote.

ItemINRLocal currencyWhen it is due
Latest published 2026-27 Gabelli graduate tuitionINR 79.59 lakhUSD 82,908Across the programme at current rates
University, technology and international student feesINR 4.92 lakhUSD 5,120Across 3 main terms
Official Fordham law living, books, travel and personal-cost categories prorated to 12 monthsINR 48.10 lakhUSD 50,104Across the study period
Fordham student health insuranceINR 5.02 lakhUSD 5,232Unless an approved waiver applies
Graduate applicationINR 0.14 lakhUSD 150At application
SEVIS I-901 feeINR 0.34 lakhUSD 350Before the visa interview
F-1 visa applicationINR 0.18 lakhUSD 185At visa booking
Minimum-credit planning total at latest published ratesINR 1.38 croreUSD 144,049Before extra prerequisites, flights and a housing deposit

The table treats the SEVIS and visa charges as separate payments. It does not add a second visa-maintenance total because the complete living plan already covers the study period. Converted at USD 1 = INR 96.00 using ECB reference-rate inputs checked on 8 October 2026. Fordham has not published 2027-28 tuition.

Graduate funding may include assistantships, fellowships, grants and scholarships; availability and conditions vary.Fordham graduate financial support

Tuition uses the latest published 2026-27 gabelli graduate tuition and the minimum 36-credit degree plan. Assigned prerequisites sit outside that total. A multi-year route can cost more if Fordham raises later-year rates.

The fee line uses a transparent 3-term planning assumption. The living line prorates Fordham Law’s itemised nine-month New York allowance across 12 months; neither assumption is an individual invoice.

Health insurance is shown separately because a student with approved comparable cover may obtain a waiver. You shouldn’t deduct it until Fordham approves that waiver.

Flights, exchange spreads, a housing deposit and contingency remain outside the table. You can’t reduce the total for scholarships until there is a written award.

Fordham has not published 2027-28 tuition. Refresh every charge against the student account and school fee page before enrolment.

Can an Indian prospective student meet Fordham MS Marketing Intelligence entry rules?

The review starts with the exact programme requirements. Fordham assesses a recognised prior degree, preparation in marketing foundations, statistics and research readiness, the school-specific English evidence and every listed document. General university wording can’t replace a higher programme rule. Check gaps explicitly.

RequirementPublished ruleWhat you do
Degree match (India)a bachelor's degree from a recognised institutionMap the transcript to marketing foundations, statistics and research readiness
Academic record (India)Fordham publishes holistic review rather than a universal admission GPA floor for this programmeSubmit the complete marks record and grading scale
English (India)IELTS 7.0 or the current Gabelli TOEFL recommendationFollow the exact school waiver and current-score rule
Entrance test (India)GMAT or GRE optionalSubmit a score only when it strengthens or is required for your route
Academic purpose (India)A coherent reason for advancing into marketing strategy, consumer insight and analyticsConnect prior supporting record to the published culminating assessment
International records (India)Original-language records with complete official English translations where neededApplicants should not upload self-translated or incomplete records

The first transcript audit should find concrete proof of consumer behaviour. A useful audit records the module title, mark, credit weight and syllabus topic so an assessor does not have to infer readiness from the institution name.

Next, isolate supporting record for research methods. A laboratory, project or substantial assignment is stronger than a list of buzzwords because it shows what was built, measured or decided and what limitations remained.

The statement should explain why marketing analytics is the next academic step and why Fordham’s marketing strategy route serves it. Repeating the Fordham course webpage does not answer that personal progression question.

Finally, English, recommendations and translations remain independent document checks. A file that clears the academic match can remain incomplete if an accepted score, literal translation or required referee response is missing.

MS Marketing Intelligence uses MIGB 6710 Responsible Marketing Management as a 3-credit checkpoint. Readiness for consumer behaviour is visible before MIGB 6710 Responsible Marketing Management, not repaired automatically by enrolment. A transcript item, syllabus topic and assessed result together make that preparation easier to recognise.

MS Marketing Intelligence uses MIGB 7720 Consumer Behavior as a 3-credit checkpoint. Readiness for research methods is visible before MIGB 7720 Consumer Behavior, not repaired automatically by enrolment. A transcript item, syllabus topic and assessed result together make that preparation easier to recognise.

MS Marketing Intelligence uses MIGB 7732 Data-Driven Marketing Decisions as a 3-credit checkpoint. Readiness for marketing analytics is visible before MIGB 7732 Data-Driven Marketing Decisions, not repaired automatically by enrolment. A transcript item, syllabus topic and assessed result together make that preparation easier to recognise.

MS Marketing Intelligence uses MIGB 7730 Research Methods as a 3-credit checkpoint. Readiness for marketing strategy is visible before MIGB 7730 Research Methods, not repaired automatically by enrolment. A transcript item, syllabus topic and assessed result together make that preparation easier to recognise.

MS Marketing Intelligence uses MIGB 8701 Marketing Analytics as a 1.5-credit checkpoint. Readiness for consumer behaviour is visible before MIGB 8701 Marketing Analytics, not repaired automatically by enrolment. A transcript item, syllabus topic and assessed result together make that preparation easier to recognise.

Within MS Marketing Intelligence, the relationship between consumer behaviour and marketing analytics is a readiness test for marketing analyst ambitions. A file showing only research methods leaves the marketing strategy part of this academic progression unexplained.

A future growth analytics manager still needs documented preparation in marketing foundations, statistics and research readiness. For MS Marketing Intelligence, career intent cannot substitute for that academic base, while the academic record remains one part of a broader selection model.

MS Marketing Intelligence preparation check 1 connects consumer behaviour with MIGB 6710 Responsible Marketing Management. Name assessed work, the method used and the result an admissions reader can verify rather than listing a subject without evidence.

MS Marketing Intelligence preparation check 2 connects research methods with MIGB 7720 Consumer Behavior. Name assessed work, the method used and the result an admissions reader can verify rather than listing a subject without evidence.

MS Marketing Intelligence preparation check 3 connects marketing analytics with MIGB 7732 Data-Driven Marketing Decisions. Name assessed work, the method used and the result an admissions reader can verify rather than listing a subject without evidence.

MS Marketing Intelligence preparation check 4 connects marketing strategy with MIGB 7730 Research Methods. Name assessed work, the method used and the result an admissions reader can verify rather than listing a subject without evidence.

MS Marketing Intelligence preparation check 5 connects consumer behaviour with MIGB 8701 Marketing Analytics. Name assessed work, the method used and the result an admissions reader can verify rather than listing a subject without evidence.

Three checks that can block a MS Marketing Intelligence application

  1. A profile indicator is not an offer promise

    Fordham publishes holistic review rather than a universal admission GPA floor for this programme. Review can still distinguish candidates through subject depth, statement quality, recommendations and the completed file.

  2. The degree title cannot prove prerequisites

    A broad Indian degree name may hide whether marketing foundations, statistics and research readiness was studied. Add syllabi or official descriptions when course titles do not make the preparation clear.

  3. English rules can be Fordham course-specific

    The working reference is IELTS 7.0 with 6.5 in each band, or another published equivalent. Fordham says individual programmes may set higher rules or restrict test formats, so the exact degree page controls.

How should an Indian applicant apply for Fordham MS Marketing Intelligence?

Apply through Fordham’s school-specific graduate route. 19 March 2027 final round for applicants needing F-1 sponsorship. Submit earlier for credential evaluation, funding evidence, I-20 production and visa preparation. Indian records can also need transcript clarification, so leave enough time to answer a school request before the published cut-off.

Select the exact campus programme, upload academic and programme documents, pay the application fee, monitor the applicant portal, clear offer conditions, document funding, and complete the I-20 and F-1 process.

Start byTaskTakesWhy this date
19 Oct 2026Complete English evidence75 daysMeet IELTS 7.0 with 6.5 in each band, or another published equivalent with time for one retake.
21 Nov 2026Audit the course match14 daysMatch prior study to marketing foundations, statistics and research readiness and the published GPA rule.
05 Dec 2026Prepare programme documents28 daysCollect official records, translations, statement, CV and any required recommendations or test.
02 Jan 2027Submit the Fordham application1 dayApplicants can use the exact campus-immersion plan and keep the receipt.
03 Jan 2027Clear conditions and prepare F-175 daysFund the offer, obtain the I-20, pay SEVIS and book the visa process.

The allowances are Nbyula planning estimates, not processing times published by Fordham University.

Build the file around Responsible Marketing Management and Consumer Behavior, not around a generic Fordham statement. Applicants can use earlier coursework or employment to show readiness, then identify the gap that the published curriculum is meant to close.

The programme reports 19 march 2027 final round for applicants needing f-1 sponsorship. A priority date can be followed by space-available review, while a final date closes the published window. Neither should be confused with the separate international I-20 timing needed to reach campus.

After admission, read the offer and my.fordham task list line by line. Financial guarantee, final transcripts, immunisation records and I-20 processing can each continue after the academic decision and can each delay enrolment if ignored.

For F-1 planning, check the SEVIS I-901 step and the US visa fee page directly. Fee payment does not guarantee a visa, and a programme offer does not replace consular review.

Applicants can use the in-person plan

This page covers full-time campus study. Where Fordham also lists Online, select the campus-immersion plan because the visa and STEM-OPT discussion does not apply to Fordham Online in the same way.

What jobs can follow Fordham MS Marketing Intelligence?

The course structure supports directions such as marketing analyst, consumer insights analyst, market researcher and growth analytics manager. The university presents this course as STEM designated. The OPT framework is work authorisation rather than a placement or sponsorship guarantee. Each direction still needs role-specific, inspectable work samples.

MeasureFigureBasis
Consumer BehaviourMarketing AnalystSupporting record from Responsible Marketing Management
Research MethodsConsumer Insights AnalystSupporting record from Consumer Behavior
Marketing AnalyticsMarket ResearcherRole direction inferred from the course structure
Guaranteed placement or sponsorshipNone publishedNo exact-Fordham course guarantee located

These are course structure-linked directions for MS Marketing Intelligence, not a measured probability of employment, salary, visa sponsorship or promotion.

For a marketing analyst application, preserve the brief, inputs, method, decisions and limitations from Responsible Marketing Management. That record gives a recruiter something more reliable than a transcript line or a claim that the degree was practical.

The consumer insights analyst route needs a different proof item from Consumer Behavior. Explain the trade-off made, the supporting record rejected and the effect of uncertainty so the work shows judgement rather than only tool familiarity.

A candidate aiming at market researcher should use the culminating assessment to join both samples around one problem. A coherent portfolio can then show progression across the degree without asking the Fordham name to stand in for capability.

F-1 graduates can normally seek up to 12 months of OPT, and an eligible STEM degree may support a further 24-month extension if every rule is met. The USCIS STEM-OPT guidance controls that process and does not require any employer to hire the graduate.

Inside MS Marketing Intelligence, MIGB 8703 Reveal Consumer Insights carries 1.5 published credits. Its value for a marketing analyst direction depends on making research methods inspectable. A retained question, method, result and limitation can show what MIGB 8703 Reveal Consumer Insights added without implying a promised hiring result.

Inside MS Marketing Intelligence, MIGB 7785 Marketing Strategy carries 3 published credits. Its value for a consumer insights analyst direction depends on making marketing analytics inspectable. A retained question, method, result and limitation can show what MIGB 7785 Marketing Strategy added without implying a promised hiring result.

Inside MS Marketing Intelligence, MIGB 779H Marketing Decision Models carries 3 published credits. Its value for a market researcher direction depends on making marketing strategy inspectable. A retained question, method, result and limitation can show what MIGB 779H Marketing Decision Models added without implying a promised hiring result.

Inside MS Marketing Intelligence, MIGB 779Z Applied Project carries 3 published credits. Its value for a growth analytics manager direction depends on making consumer behaviour inspectable. A retained question, method, result and limitation can show what MIGB 779Z Applied Project added without implying a promised hiring result.

Inside MS Marketing Intelligence, MIGB 8702 Experiential Career Development Portfolio I carries 0 published credits. Its value for a marketing analyst direction depends on making research methods inspectable. A retained question, method, result and limitation can show what MIGB 8702 Experiential Career Development Portfolio I added without implying a promised hiring result.

A possible marketing analyst direction needs inspectable work from this requirement: MIGB 8703 Reveal Consumer Insights. Course credit is not a hiring promise; retain an artefact that shows the question, method, result and limitation.

A possible consumer insights analyst direction needs inspectable work from this requirement: MIGB 7785 Marketing Strategy. Course credit is not a hiring promise; retain an artefact that shows the question, method, result and limitation.

A possible market researcher direction needs inspectable work from this requirement: MIGB 779H Marketing Decision Models. Course credit is not a hiring promise; retain an artefact that shows the question, method, result and limitation.

A possible growth analytics manager direction needs inspectable work from this requirement: MIGB 779Z Applied Project. Course credit is not a hiring promise; retain an artefact that shows the question, method, result and limitation.

A possible marketing analyst direction needs inspectable work from this requirement: MIGB 8702 Experiential Career Development Portfolio I. Course credit is not a hiring promise; retain an artefact that shows the question, method, result and limitation.

Who is Fordham MS Marketing Intelligence for, and who should avoid it?

A strong fit wants assessed progression in consumer behaviour and marketing analytics, accepts full-time study at Lincoln Center and can fund the plan without guaranteed US earnings. A weak fit needs extensive prerequisite repair, another delivery mode or a placement promise Fordham does not make.

VerdictYour backgroundWhy
Strong fitPrepared for consumer behaviourEarlier study supports progression into Responsible Marketing Management.
Strong fitNeeds supporting record in marketing strategyThe published culminating route can produce inspectable work.
Needs evidenceStill choosing between marketing analyst and consumer insights analystElectives must turn that uncertainty into one coherent capability map.
Needs evidenceFunding is close to the ceilingThe INR 1.38 crore case excludes flights and a housing deposit.
Do not shortlistNeeds basic preparation before research methodsGraduate credits are too expensive to use mainly for prerequisite repair.
Do not shortlistNeeds a guaranteed US placementNo course-level job or sponsorship guarantee supports that assumption.

The next fit question concerns Consumer Behavior. It should add a method or system that the prospective student cannot already demonstrate. If it mostly repeats a strong undergraduate module, examine the elective freedom before paying for the overlap.

The professional test is whether a marketing analyst hiring manager can inspect output from marketing analytics. A useful artefact states the problem, data or constraints, the chosen method, the result and the limits of that result.

Someone pursuing consumer insights analyst work must also value marketing strategy. If that part of the degree consumes substantial assessed time but has little use in the intended role, a differently structured master’s may be the better buy.

The final academic trade-off sits in the choice among project, thesis, portfolio or examination where Fordham lists them. A thesis serves research depth, an applied project serves delivery supporting record, and a portfolio serves synthesis. Only routes actually published for this Fordham course belong in the decision.

Affordability is separate from academic fit. The estimate uses USD 1 at INR 96.00, so exchange movement changes the rupee amount even when Fordham leaves a dollar charge unchanged.

The campus choice also matters. This page uses Lincoln Center and in-person study. An prospective student selecting an online version would face different attendance, visa and work-authorisation consequences and should not reuse this page’s F-1 assumptions.

Applicants can ask current MS Marketing Intelligence students about access to preferred electives, team formation, faculty supervision and the weekly load. The research pass did not locate three independent exact-Fordham course accounts, so those lived details remain questions rather than reported facts.

The MIGB 7760 Marketing Technology and Innovation choice in MS Marketing Intelligence matters to a future market researcher. Its 3 credits are well spent when marketing analytics closes a demonstrated gap. They are poorly spent when MIGB 7760 Marketing Technology and Innovation merely repeats work already proven in the admission file.

The Marketing and free electives choice in MS Marketing Intelligence matters to a future growth analytics manager. Its 9 credits are well spent when marketing strategy closes a demonstrated gap. They are poorly spent when Marketing and free electives merely repeats work already proven in the admission file.

For a future consumer insights analyst, fit check 1 asks what new decision research methods makes possible. MS Marketing Intelligence adds value only when that result changes the evidence already in the application file.

For a future market researcher, fit check 2 asks what new decision marketing analytics makes possible. MS Marketing Intelligence adds value only when that result changes the evidence already in the application file.

For a future growth analytics manager, fit check 3 asks what new decision marketing strategy makes possible. MS Marketing Intelligence adds value only when that result changes the evidence already in the application file.

For a future marketing analyst, fit check 4 asks what new decision consumer behaviour makes possible. MS Marketing Intelligence adds value only when that result changes the evidence already in the application file.

For a future consumer insights analyst, fit check 5 asks what new decision research methods makes possible. MS Marketing Intelligence adds value only when that result changes the evidence already in the application file.

What does the Fordham MS Marketing Intelligence curriculum contain?

The official Fordham programme page sets the 36-credit degree and its named requirement blocks. The table preserves those published components and alternatives; it does not claim that every student completes every listed option. Applicants can use it to test sequence, prerequisites and elective room against the capability you still need.

CodeComponentFordham graduate creditsWhere it sits
MIGB 6710Responsible Marketing Management3
MIGB 7720Consumer Behavior3
MIGB 7732Data-Driven Marketing Decisions3
MIGB 7730Research Methods3
MIGB 8701Marketing Analytics1.5
MIGB 8703Reveal Consumer Insights1.5
MIGB 7785Marketing Strategy3
MIGB 779HMarketing Decision Models3
MIGB 779ZApplied Project3
MIGB 8702Experiential Career Development Portfolio I0
MIGB 7760Marketing Technology and Innovation3
Marketing and free electives9
Total36

The note “Published degree-plan component” applies to 12 components in this table.

  • Complete 36 approved graduate credit hours.
  • Follow the published choice among the client-facing applied marketing project.
  • Confirm approved electives, prerequisites and the plan of study with the academic unit.

Applicants can use the required sequence to establish readiness for Responsible Marketing Management, then choose electives that deepen marketing analytics instead of creating several disconnected introductions. The official plan of study remains the authority for what can count together.

Fordham can revise course availability and approved lists. Recheck every code, credit value, campus offering and culminating route before accepting an offer, especially where the catalogue publishes an area rather than a closed list of named electives.

Should an Indian prospective student shortlist the Fordham MS Marketing Intelligence?

Shortlist the Fordham MS Marketing Intelligence when its full-time 36-credit structure and work in consumer behaviour close a documented capability gap. Keep it off the list when the budget depends on uncertain income or the degree would mostly repeat prior study.

The decision turns on whether marketing analytics and the final assessment can create work relevant to a marketing analyst or consumer insights analyst conversation. Fordham's name is not a substitute for that match.

You shouldn't choose MS Marketing Intelligence for the Fordham name or work-authorisation assumptions alone. The 36-credit curriculum must justify the INR 1.38 crore planning case, and Fordham publishes no guaranteed job, salary or sponsorship outcome for this exact degree. That promise won't come from the course page.

Key takeaways
  • Fordham MS Marketing Intelligence is a 36-credit, full-time in-person master's at Lincoln Center.
  • Fordham publishes holistic review rather than a universal admission GPA floor for this programme.
  • The working English reference is IELTS 7.0 with 6.5 in each band, or another published equivalent.
  • The working Fall 2027 point is 19 march 2027 final round for applicants needing f-1 sponsorship.
  • The conservative full-programme planning case is USD 144,049, about INR 1.38 crore.
  • STEM-OPT eligibility can support an extension application but does not guarantee employment or sponsorship.

Frequently asked questions

How much is Fordham MS Marketing Intelligence for an Indian student?

The current-rate planning total is USD 144,049, about INR 1.38 crore. It includes the latest published 2026-27 tuition, university fees, 12 months of living categories, health insurance, SEVIS and the F-1 visa fee. It excludes flights, exchange spreads, a housing deposit and any later tuition increase.

What GPA is required for Fordham MS Marketing Intelligence?

Fordham does not publish one universal guaranteed-admission GPA for this exact programme in the sources checked. The school can assess the complete transcript, subject preparation, statements, recommendations and any programme-specific evidence. Submit the grading scale and full marks record rather than converting your result into an unofficial U.S. GPA.

Is Fordham MS Marketing Intelligence available full time on campus?

Yes. Fordham lists an in-person option at Lincoln Center, and this page covers full-time campus study only. Some selected Fordham degrees also advertise an Online modality. Applicants should not transfer the F-1 visa, campus-cost or STEM-OPT assumptions here to an online enrolment without checking the university and immigration rules.

What is the Fall 2027 deadline for Fordham MS Marketing Intelligence?

The working programme point is 19 march 2027 final round for applicants needing f-1 sponsorship. Priority review and final closure are different, and rolling review can end when capacity is filled. International applicants should also leave time for a financial guarantee, I-20 production, SEVIS payment, the visa process and travel after the academic decision.

Is Fordham MS Marketing Intelligence STEM-OPT eligible?

Fordham marks the degree STEM designated. An eligible F-1 graduate can normally use up to 12 months of post-completion OPT and may apply for a 24-month STEM extension when the degree, employer, timing and reporting rules are satisfied. Eligibility is not a job, salary, sponsorship or visa guarantee.

What should an Indian applicant prepare for Fordham MS Marketing Intelligence?

Prepare complete academic records, official English translations where needed, accepted English evidence and every programme-specific item on the degree page. Map previous study to marketing foundations, statistics and research readiness. Add the statement, CV, recommendations or test scores the programme requests, then keep funding proof ready for the post-admission financial guarantee.

Sources

These sources support the programme, admission, cost and immigration information used on this page.

Sources checked on October 8, 2026. Current intake information follows. Fall 2027 full-time campus route.

No.SourceEvidence role
01Fordham University, MS Marketing Intelligence official programme pageCore programme evidence
02Fordham 2026-27 school tuition and feesCore programme evidence
03Fordham school-specific admission requirementsCore programme evidence
04Fordham international student financial documentsSupporting external evidence
05ICE SEVIS I-901 feeCore programme evidence
06US Department of State visa feesCore programme evidence
07ICE Optional Practical TrainingCore programme evidence
08DHS STEM OPT requirementsCore programme evidence
09Research Organization Registry, Fordham UniversityCore programme evidence
10European Central Bank reference ratesCore programme evidence

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