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UniMelb Master of Management (Marketing)

University of Melbourne · Faculty of Business and Economics · Melbourne, Australia
  • Full time
  • On campus
  • 2 years
17 min read · Published on September 15, 2026 · Updated on September 15, 2026
Full-course planning totalINR 1.28 crore

Published tuition, living-capacity amount, visa and OSHC allowance.

2026 latest officialAUD 60,992

first year or programme fee

Published tuition totalAUD 121,984

2026 latest official

Duration2 years

standard full-time route

IntakesMarch and July 2027

official course page

EnglishIELTS 6.5

6.5 overall with no band below 6.0

Deadline30 November 2026 for March

international applicant

What is the UniMelb Master of Management (Marketing)?

The UniMelb Master of Management (Marketing) is a full-time, on-campus master’s in Melbourne with a standard length of 2 years and 200 credit points. It focuses on marketing management, consumer behaviour, research, brands and strategic decisions. The latest verified tuition substantiation is AUD 121,984, about INR 83.64 lakh, for the complete standard route.

The master’s route moves from preceding base and compulsory work into specialist choices and a final assessed component. For an Indian postgraduate, that sequence is more useful than the title alone because it reveals the existing knowledge, output and time commitment that the admissions and funding cost model decisions must support.

How much does the UniMelb Master of Management (Marketing) cost?

The full-course planning total is AUD 187,374, about INR 1.28 crore. It combines the AUD 121,984 published tuition total, the Home Affairs living-capacity amount, the primary Student visa charge and a transparent OSHC allowance. It is a funding comparison, not an invoice.

ItemINRLocal currencyWhen it is due
Published tuition for the standard routeINR 83.64 lakhAUD 121,9842026 latest official
Living-capacity amount for 2 yearsINR 40.74 lakhAUD 59,420Across the full course
Student visa primary chargeINR 1.71 lakhAUD 2,500At visa application
OSHC planning allowanceINR 2.38 lakhAUD 3,470Replace with offer quote
Full-course planning totalINR 1.28 croreAUD 187,374Before flights, rental bond and extras

Home Affairs currently uses AUD 29,710 for 12 months of student living capacity. This is evidence capacity, not a prediction of actual Melbourne rent and daily spending. Converted at AUD 1 = INR 68.57, derived from ECB reference rates dated 10 September 2026. The OSHC amount is a budgeting allowance, not an insurer quote.

The tuition row uses the university’s 2026 published evidence. The 2026 figure is the latest official amount and is not relabelled as 2027; later invoices can rise.

Home Affairs publishes AUD 29,710 for 12 months of student living capacity. The table scales it to 2 years for comparison, while actual housing, food and transport in Melbourne may be higher.

Home Affairs states the amounts directly.

“12-month living costs are for students - AUD29,710, partners coming with you - AUD10,394, a child coming with you - AUD4,449.”Australian Department of Home Affairs

The amount is financial-capacity evidence and isn’t a guarantee of actual living costs.

Melbourne normally sets the tuition payment and exact OSHC quote in the offer process. Flights, exchange spreads, a rental bond, health checks, police certificates, equipment and placement costs aren’t included in this table.

Can an Indian applicant meet the UniMelb Master of Management (Marketing) entry rules?

The binding university-level rule is an AQF 7 equivalent bachelor first qualification in any discipline, with university-level performance assessed and possible credit for relevant study. Melbourne assesses an Indian qualification for Australian equivalence and does not publish one percentage that safely applies to every Indian institution.

RequirementPublished ruleWhat you do
Qualifying first qualification (India)an AQF 7 equivalent bachelor first qualification in any discipline, with university-level performance assessed and possible credit for relevant studyUpload complete marksheets, award and grading information
Field grounding (India)Existing study must support Managing for Value CreationProvide verified syllabus details where prerequisite matching applies
English (India)IELTS University-level 6.5 overall with no band below 6.0 or accepted equivalentUse a valid test under the latest course completer policy
India English substantiation (India)An Indian English-medium first qualification is not an automatic general waiverCheck the live country and test rules before applying
Programme substantiation (India)Purpose and grounding for a marketing capstone, practicum or approved research sequenceSupply the CV, portfolio, referee or research substantiation this master's route requests

Build a visible field map before applying. Postgraduate substantiation = verified prerequisite + matching Indian field + syllabus topics + credit or hours + result. For example, a programming prerequisite should be matched to one educational file field and its verified syllabus, not only to a project listed on a CV.

The complete university-level condition is an AQF 7 equivalent bachelor first qualification in any discipline, with university-level performance assessed and possible credit for relevant study Meeting the stated minimum makes a file assessable, while selection can still consider relative performance and the master’s route-specific substantiation.

The latest verified structure contains 45 identified field entries captured from the 2026 Handbook. Recheck the 2027 Handbook before accepting because availability, approved options and advanced-standing rules can change.

Three entry checks for Master of Management (Marketing)

  1. A minimum result does not guarantee selection

    Melbourne can rank files by academic performance, relevance, quota, portfolio, test, experience or supervision where the programme states those factors.

  2. Advanced standing is an assessed decision

    A related Indian degree title does not by itself create a shorter route. Detailed subjects, credits and recency conditions can decide the result.

  3. English evidence has country conditions

    The graduate policy excludes ordinary English-medium tertiary evidence from some countries, including India, so an MOI letter should not be promised as a waiver.

How should an Indian applicant apply for the UniMelb Master of Management (Marketing)?

Apply through Melbourne graduate international applications after the course match, English evidence and required supporting documents are complete. The currently published deadline is 30 November 2026 for March; use the exact course page because another Melbourne master’s can close on a different date.

Choose Master of Management (Marketing), the full-time on-campus route and available intake; submit academic, identity, English and course-specific evidence; meet any offer conditions; pay the stated amount; obtain a CoE; then make the separate Student visa application.

StepTaskAllowanceWhy it matters
01Map course entry14 daysMatch the exact degree, marks, prerequisites and any experience or portfolio rule.
02Complete English evidence90 daysAllow time for a valid test and possible retake.
03Prepare official documents28 daysCollect marksheets, award, passport, translations and course-specific evidence.
04Submit the application1 dayUse the course's 30 November 2026 for March timing.
05Meet offer and CoE conditions30 daysConfirm tuition payment, OSHC and any academic conditions.
06Apply for the Student visa60 daysUse the live Home Affairs document and processing guidance.

The allowances are preparation estimates, not deadlines or processing times published by University of Melbourne. Start dates remain unconfirmed.

Standard evidence includes full academic records, proof of completion, passport identity and accepted English evidence. Certified translations are needed where a document is not in English, while the exact course can also require syllabi, CV, referees, statements, tests, portfolio or supervisor evidence.

The date to protect is 30 November 2026 for March. This course date cannot be borrowed for a sibling programme, and a missing July or 2027 date is left pending rather than moved forward by assumption.

After an offer, complete every condition and read the payment instructions before transferring money. A conditional offer can’t replace the Confirmation of Enrolment, health cover, financial evidence, Genuine Student case or separate visa decision.

What jobs can follow the UniMelb Master of Management (Marketing)?

Plausible work follows the programme’s professional or research focus. Its inspectable result is a marketing capstone, practicum or approved research sequence. Latest rules may give an eligible Indian national with a qualifying coursework master’s three years on the Post-Higher Education Work stream, but the visa does not provide a position.

MeasureFigureBasis
Plausible occupation familiesbrand, marketing, stakeholder engagement, communications and strategic consultingVerified study structure and employment context
Inspectable master's route outputa marketing capstone, practicum or approved research sequenceLatest master's route structure around MGMT90206 Management & Marketing Special Topics 1 plus one of
Latest post-study settingThree years for an eligible Indian coursework master's course completerHome Affairs rules checked 11 September 2026
Guaranteed placement or sponsorshipNone documentedNo programme-level guarantee found

Employer and occupation examples describe possible directions. They are not a cohort placement rate, pay forecast or sponsorship promise.

Turn a marketing capstone, practicum or approved research sequence into a work sample that shows the question, substantiation, method, decisions, result and limitations. That gives an employer more to inspect than a list of field names.

The study structure can support brand, marketing, stakeholder engagement, communications and strategic consulting, but employers still set experience, licensing, portfolio, right-to-work and sponsorship requirements. Professional recognition has separate completion and membership conditions where it applies.

The post-study visa is temporary and conditional on age, recent Australian study, English, health insurance and the live rules at submission. It should not be converted into an employment or permanent-residence claim.

Business Analysis and Decision Making, Management Competencies and Fundamentals in Accounting form one master’s route-specific combination inside Master of Management (Marketing). Their assessments can be discussed together only when the chosen problem, methods and final substantiation connect. Otherwise the three subjects remain separate educational file lines rather than a clear professional or research path.

Within Master of Management (Marketing), the decision between Business Analysis and Decision Making and Management Competencies changes the substantiation available after graduation, while Fundamentals in Accounting can either reinforce that choice or pull it elsewhere. A useful study financial outline therefore names the chosen output of these exact subjects before enrolment rather than treating every documented option as equally relevant.

An interview explanation for Master of Management (Marketing) can connect one assessed task from Business Analysis and Decision Making to a later task in Management Competencies, then show what Fundamentals in Accounting adds that the earlier work could not. That progression gives the module choice a testable purpose without claiming that the master’s route itself guarantees a particular employer or occupation.

Managerial Economics, Fundamentals of Finance and Managerial Decision Analytics form one master’s route-specific combination inside Master of Management (Marketing). Their assessments can be discussed together only when the chosen problem, methods and final substantiation connect. Otherwise the three subjects remain separate educational file lines rather than a clear professional or research path.

Within Master of Management (Marketing), the decision between Managerial Economics and Fundamentals of Finance changes the substantiation available after graduation, while Managerial Decision Analytics can either reinforce that choice or pull it elsewhere. A useful study financial outline therefore names the chosen output of these exact subjects before enrolment rather than treating every documented option as equally relevant.

An interview explanation for Master of Management (Marketing) can connect one assessed task from Managerial Economics to a later task in Fundamentals of Finance, then show what Managerial Decision Analytics adds that the earlier work could not. That progression gives the module choice a testable purpose without claiming that the master’s route itself guarantees a particular employer or occupation.

Marketing Management, Consumers and Consumption and Marketing Research form one master’s route-specific combination inside Master of Management (Marketing). Their assessments can be discussed together only when the chosen problem, methods and final substantiation connect. Otherwise the three subjects remain separate educational file lines rather than a clear professional or research path.

Within Master of Management (Marketing), the decision between Marketing Management and Consumers and Consumption changes the substantiation available after graduation, while Marketing Research can either reinforce that choice or pull it elsewhere. A useful study financial outline therefore names the chosen output of these exact subjects before enrolment rather than treating every documented option as equally relevant.

An interview explanation for Master of Management (Marketing) can connect one assessed task from Marketing Management to a later task in Consumers and Consumption, then show what Marketing Research adds that the earlier work could not. That progression gives the module choice a testable purpose without claiming that the master’s route itself guarantees a particular employer or occupation.

B2B Marketing, Marketing, Society and Sustainability and Marketing Strategy plus one of BUSA90473 Business Practicum form one master’s route-specific combination inside Master of Management (Marketing). Their assessments can be discussed together only when the chosen problem, methods and final substantiation connect. Otherwise the three subjects remain separate educational file lines rather than a clear professional or research path.

Within Master of Management (Marketing), the decision between B2B Marketing and Marketing, Society and Sustainability changes the substantiation available after graduation, while Marketing Strategy plus one of BUSA90473 Business Practicum can either reinforce that choice or pull it elsewhere. A useful study financial outline therefore names the chosen output of these exact subjects before enrolment rather than treating every documented option as equally relevant.

An interview explanation for Master of Management (Marketing) can connect one assessed task from B2B Marketing to a later task in Marketing, Society and Sustainability, then show what Marketing Strategy plus one of BUSA90473 Business Practicum adds that the earlier work could not. That progression gives the module choice a testable purpose without claiming that the master’s route itself guarantees a particular employer or occupation.

Global Business Practicum, Business and Economics Internship and Marketing Metrics form one master’s route-specific combination inside Master of Management (Marketing). Their assessments can be discussed together only when the chosen problem, methods and final substantiation connect. Otherwise the three subjects remain separate educational file lines rather than a clear professional or research path.

Within Master of Management (Marketing), the decision between Global Business Practicum and Business and Economics Internship changes the substantiation available after graduation, while Marketing Metrics can either reinforce that choice or pull it elsewhere. A useful study financial outline therefore names the chosen output of these exact subjects before enrolment rather than treating every documented option as equally relevant.

An interview explanation for Master of Management (Marketing) can connect one assessed task from Global Business Practicum to a later task in Business and Economics Internship, then show what Marketing Metrics adds that the earlier work could not. That progression gives the module choice a testable purpose without claiming that the master’s route itself guarantees a particular employer or occupation.

How is the University of Melbourne ranked?

The University of Melbourne is 22nd in the QS World University Rankings 2027 and 37th in the Times Higher Education 2026 table. These are university-wide measures and do not rank this exact master’s or predict an individual employment result. Treat both as context only.

PublisherPositionTable and year
QS#22World University Rankings 2027
Times Higher Education#37World University Rankings 2026

Who is the UniMelb Master of Management (Marketing) for?

The master's route fits an postgraduate whose record supports the required starting level, whose next step needs the final assessed work and whose finances work without assumed Australian earnings. It is weaker when the documented access, duration or professional conditions conflict with the chosen route.

VerdictYour backgroundWhy
Strong fitPostgraduate prepared for the compulsory starting workThe marksheet and syllabus show the required starting level.
Strong fitCandidate who needs the final assessed componentThe assessed output supports a defined professional or research use.
Needs evidencePostgraduate seeking advanced standingCredit can reduce time and tuition but is an individual graded task.
Needs evidenceEarlier qualification candidate funding cost model the standard routeAUD 187,374 excludes flights, rental bond and unexpected fee movement.
Do not shortlistCandidate affected by the main drawbackThe documented programme limitation conflicts with the chosen university-level, professional or funding cost model route.
Do not shortlistPostgraduate relying on guaranteed workNo first qualification, internship option or temporary visa guarantees employment.

A strong alignment shows continuity from earlier substantiation into the compulsory starting work, followed by a clear audience for the final assessed result. The programme is less useful when that sequence does not serve the chosen occupation.

A bad fit can still meet the formal minimum. The duration, starting level, delivery rules and final assessed work must support the chosen next step, while the university-wide ranking cannot settle those master’s route-level questions.

The finance case uses AUD 187,374 before work income. Earlier qualification candidate work rights are limited while study is in session, so casual earnings are not a safe basis for tuition or essential living costs.

What does the UniMelb Master of Management (Marketing) cover?

The latest official course structure totals 200 points for the standard route. The table preserves every named subject code extracted from the latest 2026 Handbook evidence in the research dossier. An individual student takes only the combination allowed by the course rules.

CodeComponentMelbourne credit pointsWhere it sits
MKTG90037Managing for Value Creation12.5
MGMT90141Business Analysis and Decision Making12.5
MGMT90140Management Competencies12.5
ACCT90041Fundamentals in Accounting12.5
ECON90015Managerial Economics12.5
FNCE90065Fundamentals of Finance12.5
MGMT90280Managerial Decision Analytics12.5
MKTG90004Marketing Management12.5
MKTG90008Consumers and Consumption12.5
MKTG90011Marketing Research12.5
MKTG90048B2B Marketing12.5
MKTG90049Marketing, Society and Sustainability12.5
MKTG90005Marketing Strategy plus one of BUSA90473 Business Practicum12.5
BUSA90485Global Business Practicum12.5
BUSA90525Business and Economics Internship12.5
MKTG90026Marketing Metrics12.5
ENGR90034Design Innovation and Leadership12.5
MGMT90206Management & Marketing Special Topics 1 plus one of MGMT90195 Advanced Management Theory12.5
MKTG90024Advanced Marketing Management12.5
IBUS90006Advanced International Business12.5
MGMT90193Advanced Human Resource Management12.5
MGMT90196Advanced Operations Management12.5
MGMT90197Advanced Organisational Behaviour12.5
MGMT90200Advanced Strategic Management12.5
MKTG90023Advanced Consumer Behaviour12.5
BUSA90473Business Practicum12.5
ENGR90039Creating Innovative Professionals12.5
MGMT90032Operations and Process Management12.5
MGMT90146Strategic Management12.5
MGMT90165Social Entrepreneurship12.5
MGMT90208Sustainable Business Practices12.5
MKTG90001Omnichannel Retail12.5
MKTG90002New Product Development12.5
MKTG90003Public Relations12.5
MKTG90006Branding12.5
MKTG90007Customer Experience Management12.5
MKTG90009Advertising and Communications Strategy12.5
MKTG90017Digital Business and Marketing12.5
MKTG90033Neuromarketing12.5
MKTG90040Sales12.5
MGMT90201Entrepreneurial Practice12.5
MGMT90037Conflict and Negotiation12.5
MKTG90025Marketing for Entrepreneurs12.5
MGMT90267Artificial Intelligence in Organisations12.5
MGMT90195MGMT90206 Management & Marketing Special Topics 1 plus one of12.5
Total200

The note “Latest official 2026 Handbook subject” applies to 45 components in this table.

  • Complete the 200-point total attached to the admitted standard route.
  • Pass compulsory subjects and the permitted elective, specialisation, capstone or research combination.
  • Treat 2026 availability as the latest evidence, not a guarantee that every option runs in 2027.

The sequence begins with Managing for Value Creation and reaches MGMT90206 Management & Marketing Special Topics 1 plus one of. Those subjects show how the course moves from the expected starting level to its final assessed evidence.

The 2027 Handbook remains the controlling source when it is released. The full displayed pool doesn’t equal one student’s timetable, so prerequisites, teaching periods, option caps and advanced-standing decisions still need checking before enrolment.

Should an Indian applicant shortlist the UniMelb Master of Management (Marketing)?

Shortlist the Master of Management (Marketing) when your first qualification and substantiation meet the master’s route-specific rule, the standard duration fits your financial cost model, and you can explain how the final assessed work supports your next step. Check the university-level alignment before paying because Melbourne can rank postgraduates above the documented minimum.

The strongest case connects earlier university-level work to the required starting level, then uses the final assessed component to create substantiation a target employer or research supervisor can inspect. The master's route offers a defined route, but it does not promise admission, placement, pay, sponsorship or permanent residence.

This is the valid full-time marketing route, not the domestic part-time Master of Marketing. Its management conversion structure can provide less specialist depth than a dedicated technical marketing or analytics first qualification. The financial downside also remains material, and the funding cost model case must work before flights, rental bond, later fee movement and master's route-specific extras.

Key takeaways
  • Master of Management (Marketing) is a full-time, on-campus University of Melbourne master's with a standard duration of 2 years.
  • The published standard-route tuition total used here is AUD 121,984 from 2026 official evidence.
  • The full-course planning case is AUD 187,374, about INR 1.28 crore, before flights, rental bond and course extras.
  • The current IELTS rule is 6.5 overall with no band below 6.0.
  • The main academic condition is an AQF 7 equivalent bachelor degree in any discipline, with academic performance assessed and possible credit for relevant study.
  • The university does not guarantee admission, placement, salary, sponsorship or permanent residence.

Frequently asked questions

What is the UniMelb Master of Management (Marketing) fee for Indian students?

The published standard-route tuition total is AUD 121,984 from 2026 official evidence. Adding the scaled Home Affairs living amount, visa charge and an OSHC allowance gives AUD 187,374, about INR 1.28 crore, before flights, rental bond and course extras. Actual invoices and exchange rates can change.

How long is the UniMelb Master of Management (Marketing)?

The standard full-time route is 2 years and 200 Melbourne credit points. Some applicants may receive advanced standing where the course rules allow it, but a related Indian degree title does not create automatic credit. Obtain the formal credit decision before relying on a shorter budget or completion date.

What is the deadline for the UniMelb Master of Management (Marketing)?

The current official timing is 30 November 2026 for March. Melbourne publishes dates by course and intake, so a deadline from another master's is not a safe substitute. Where a 2027 or July date remains pending, use the live course page and obtain written confirmation before planning submission, visa and travel buffers.

What IELTS score does the UniMelb Master of Management (Marketing) require?

The course currently states IELTS Academic 6.5 overall with no band below 6.0, or an accepted equivalent under Melbourne's graduate policy. Test recency and skill-level rules apply. An Indian English-medium degree should not be treated as an automatic waiver because the university's ordinary tertiary-study pathway contains country conditions.

Can an Indian graduate work after the UniMelb Master of Management (Marketing)?

Under rules checked on 11 September 2026, an eligible Indian national completing a qualifying Australian coursework master's may receive three years on the Post-Higher Education Work stream. Age, recent Australian study, English, health insurance and other conditions apply. The temporary visa does not guarantee employment, sponsorship or permanent residence.

Does the UniMelb Master of Management (Marketing) guarantee a placement?

No programme-level guaranteed placement or salary is published. The more defensible course evidence is a marketing capstone, practicum or approved research sequence. Internships, industry projects, supervision and professional practice remain subject to the course rules, eligibility and availability. Accreditation or a temporary graduate visa also does not turn into a hiring or migration guarantee.

Sources

These sources support the programme, admission, cost, experience and immigration information used on this page.

Sources checked on September 11, 2026. The next intake covered here is March and July 2027.

No.SourceEvidence role
01University of Melbourne course and research evidenceCore programme evidence
02University of Melbourne course and research evidenceSupporting external evidence
03University of Melbourne course and research evidenceSupporting external evidence
04University of Melbourne course and research evidenceSupporting external evidence
05University of Melbourne course and research evidenceSupporting external evidence
06University of Melbourne course and research evidenceSupporting external evidence
07University of Melbourne course and research evidenceSupporting external evidence
08University of Melbourne course and research evidenceSupporting external evidence
09University of Melbourne course and research evidenceSupporting external evidence
10University of Melbourne course and research evidenceSupporting external evidence
11University of Melbourne course and research evidenceSupporting external evidence
12University of Melbourne course and research evidenceSupporting external evidence
13University of Melbourne course and research evidenceSupporting external evidence
14Official supporting sourceSupporting external evidence
15Official supporting sourceSupporting external evidence
16Official supporting sourceSupporting external evidence
17Official supporting sourceSupporting external evidence
18University of Melbourne course and research evidenceSupporting external evidence
19Official supporting sourceSupporting external evidence

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